Brands and Artists, the new compromise?

Brands and Artists, the new compromise? The collaboration of brands and artists has always been a tricky tight rope to walk and often citied as total opposites, hence the picture. Getting the wrong matchup can be catastrophic and lead to fans of the artist saying that said artist has ‘sold out on their principles’. But … Continue reading

How have new technologies impacted on the careers of popular music artists?

How have new technologies impacted on the careers of popular music artists? As we are now in the ‘Digital Age’, the way that music is produced and consumed is vastly different from even 10 years ago, thanks to the new technology it has brought. The artists and the industry have been forced to change (one, … Continue reading